● Influencer marketing · Talent management · Global
Understand Audiences. Move People.
Science reveals the audience. Creators shape the culture. CLICK powers the connection.
Audience intelligence, human expertise, and the world's most influential creators — combined to build partnerships that move culture and grow your business.
A creator-led Fortnite environment connected the brand with Gen-Z through tournament play and wider community participation.
STATUS · VERIFIED PUBLIC
▸ FEATURED RESULT · OPTUS750Mcontent impressions — Gaming on the Go
● Trusted by leading brands
CapcomEAJack in the BoxUniversalPlayStationSamsungOptusMaybellineMcDonald's
CapcomEAJack in the BoxUniversalPlayStationSamsungOptusMaybellineMcDonald's
YouTubeTikTokSnapMetaTwitch
YouTubeTikTokSnapMetaTwitch
Client work includes Capcom, EA, Jack in the Box, Universal, PlayStation, Samsung, Optus, Maybelline, McDonald's. Platform partnerships: YouTube, TikTok, Snap, Meta, Twitch.
● Audience intelligence
We start with the audience, not the creator.
CLICK combines audience intelligence from GameSquare’s ecosystem, creator expertise, cultural insight and performance data in one continuous system. What we learn before, during and after every campaign feeds the next decision.
Creator + AudienceSideqikCreator and audience intelligence at scale.
Livestream + GamingStream HatchetGaming, livestream and audience behavior intelligence.
YouTubeTubeBuddyYouTube creator, content, search and performance intelligence.
Billions of audience data points ingested●Audience MappingCLICK capability
ClickAudience IntelligenceEvery decision draws on it
01UnderstandKnow the audience.Map the people, interests, behaviors and communities that matter before making a marketing decision.
02DiscoverFind who moves them.Identify the creators, communities and cultural signals with the strongest relevance to that audience.
03CreateTurn intelligence into ideas.CLICK strategists, creatives and creators translate audience understanding into ideas designed to resonate.
04ActivatePut the work into market.Execute across creators, content, experiential and paid media, with intelligence informing where and how investment is made.
05MeasureUnderstand what moved.Measure the outcomes that matter, not the ones that are easy to report.
06OptimizeMake the intelligence smarter.Performance signals feed back into the intelligence layer and improve the next decision.
Performance returnsOutcomes flow back in, so the next cycle starts ahead of the last.
Platforms → Audience Intelligence
The strongest partnerships aren't built on assumptions.
Before a campaign launches, we map how your audience and creator communities actually overlap — the behaviors, passions and cultural signals that determine whether a partnership works.
Communities → Creator Expertise
The overlap is the opportunity.
Where a brand's audience and a creator's community are already the same people, the partnership has a foundation — and we can see it before anyone posts.
Creative Strategy
Strategy, before the first post.
Our strategists turn that intelligence into creator selection, creative direction, and media decisions — so every dollar is working before the first post goes live.
Cultural Impact → Business Growth
Then creators do what only creators can.
They turn insight into culture — and culture into measurable business outcomes.
51.93%market share increase · Optus — Gaming on the Go
● Featured work — Smarter decisions. Stronger partnerships. Better results.
01 What the intelligence found
Capcom partnered with Click Influence to drive awareness and creator-led conversation around Pragmata.
Capcom
Sending Pragmata into orbit with creator content
What we built
We activated 59 gaming and lifestyle creators to produce 136 pieces of organic content around the game, while also executing a separate kit seeding campaign to spark added-value viewership and creator excitement.
What it delivered
The results? Creator content that drove strong engagement and organic conversations:
7.6MTotal Video Views
2.8MAdded Value Video Views
451KStream Hours Watched
02 What the intelligence found
Gen-Z women are players, not just spectators — beauty could meet them inside the game.
Maybelline
Eyes Up
What we built
A creator-led Fortnite environment built for tournament play and wider community participation.
What it delivered
Cannes Lions Silver
03 What the intelligence found
Streamers' communities show up for participation, not placements.
McDonald's
Summer '24
What we built
A creator program across Twitch, TikTok and Instagram built around live participation — 66 deliverables of streams, video and social content.
What it delivered
2.26Mtotal video views
16,373stream hours watched
66total deliverables
Campaign figures as published on clickmedia.group. Insight lines are editorial interpretations pending client confirmation.
2× AiMCO Talent Agency of the Year
◆ 2024 · 2025
● Backed by the GameSquare ecosystem — One ecosystem. Endless possibilities.
Technology
Creators
Gaming & Esports
Experiential
◉ AI Audience Mapping
Audience behavior, community overlap and cultural trends.
Ecosystem lineup verified at build time
Great partnerships begin with understanding people.
Whether you're building a brand, growing a creator business, or looking for your next breakthrough campaign, let's start with a conversation.