● Influencer marketing · Talent management · Global

Understand Audiences. Move People.

Science reveals the audience.
Creators shape the culture.
CLICK powers the connection.

Audience intelligence, human expertise, and the world's most influential creators — combined to build partnerships that move culture and grow your business.

View Our Work →
The CLICK team
▸ FEATURED RESULT · OPTUS750Mcontent impressions — Gaming on the Go

Trusted by leading brands

Audience intelligence

We start with the audience.

CLICK combines audience intelligence from GameSquare’s ecosystem, creator expertise, cultural insight and performance data in one continuous system. What we learn before, during and after every campaign feeds the next decision.

Creator + AudienceSideqikCreator and audience intelligence at scale.
Livestream + GamingStream HatchetGaming, livestream and audience behavior intelligence.
YouTubeTubeBuddyYouTube creator, content, search and performance intelligence.
Billions of audience data points ingestedAudience MappingCLICK capability
ClickAudience
IntelligenceEvery decision draws on it
01UnderstandKnow the audience.Map the people, interests, behaviors and communities that matter before making a marketing decision.
02DiscoverFind who moves them.Identify the creators, communities and cultural signals with the strongest relevance to that audience.
03CreateTurn intelligence into ideas.CLICK strategists, creatives and creators translate audience understanding into ideas designed to resonate.
04ActivatePut the work into market.Execute across creators, content, experiential and paid media, with intelligence informing where and how investment is made.
05MeasureUnderstand what moved.Measure the outcomes that matter, not the ones that are easy to report.
06OptimizeMake the intelligence smarter.Performance signals feed back into the intelligence layer and improve the next decision.
Performance returnsOutcomes flow back in, so the next cycle starts ahead of the last.

Platforms → Audience Intelligence

The strongest partnerships aren't built on assumptions.

Before a campaign launches, we map how your audience and creator communities actually overlap — the behaviors, passions and cultural signals that determine whether a partnership works.

Communities → Creator Expertise

The overlap is the opportunity.

Where a brand's audience and a creator's community are already the same people, the partnership has a foundation — and we can see it before anyone posts.

Creative Strategy

Strategy, before the first post.

Our strategists turn that intelligence into creator selection, creative direction, and media decisions — so every dollar is working before the first post goes live.

Cultural Impact → Business Growth

Then creators do what only creators can.

They turn insight into culture — and culture into measurable business outcomes.

51.93%market share increase · Optus — Gaming on the Go

Featured workSmarter decisions. Stronger partnerships. Better results.

01 What the intelligence found

The audience wasn't just horror gamers — intelligence found lifestyle and comedy cohorts primed for Resident Evil's tension and release.

Capcom

The audience wasn't just horror gamers.

What we built

34 creators across five marketing beats hit both audiences, positioning Requiem as a top-ranking release.

What it delivered

Capcom delivered an 89 on Metacritic. We delivered the audience.

22M+Video views
173KSponsored stream hours
8.3%Engagement rate
View Case Study →

02 What the intelligence found

The landing point was one creator whose community would turn a launch into a moment.

Capcom

One creator whose community would turn a launch into a moment.

What we built

iShowSpeed, in full Hunter cosplay on a custom experiential set, for a 13-hour streamathon with live DLC drops.

What it delivered

#5Most-watched MHW streamer
72Earned posts
7.1%Earned engagement rate
View Case Study →

03 What the intelligence found

A decade of Siege deserved a total Twitch takeover.

Ubisoft

A decade of Siege deserved a total Twitch takeover.

What we built

We activated 80 gaming creators across live streams, YouTube VODs and short-form content, rallying the community to celebrate the next decade of R6 Siege.

What it delivered

Widespread awareness with new audiences, plus 845K added-value video views.

29MVideo views
684KLive stream hours watched
7%Category share of voice
View Case Study →
View All Work →

2× AiMCO Talent Agency of the Year

◆ 2024 · 2025

Backed by the GameSquare ecosystemOne ecosystem. Endless possibilities.

Technology

Creators

Gaming & Esports

Experiential

◉ AI Audience Mapping

Audience behavior, community overlap and cultural trends.

Great partnerships begin with understanding people.

Whether you're building a brand, growing a creator business, or looking for your next breakthrough campaign, let's start with a conversation.