Youtube Game on

THE BRIEF

YouTube wanted to celebrate the creators that power YouTube, empower an incredible community, and create a truly one-of-a-kind experience – that reminds them that YouTube is the greatest home of gaming.

THE APPROACH

Game On, was a one-of-a-kind collaboration between leading creators, the most popular games and the gamers that make YouTube great – livestreamed and interactive for nearly two hours. Click led the ideation, production and talent sourcing and coordination for the group gameplay segments of YouTube Game On. This included a Fall Guys ‘Protect the President’ style game, featuring Preston, CouRage, Sykkuno and Typical Gamer, a GTA ‘Car Avalanche’ featuring The Sidemen, Fortnite ‘Balloon Pop’ including a custom Fortnite Map, and featuring Lachlan, Muselk, Ali A and Chica, among others.

THE RESULTS

Together, the combination of cutting edge production, culturally lead content, and true interactivity created a moment that beat all expectations – and reminded our community of everything they love about YouTube.
  • Over 8 million streams in under a week
  • 38,000 comments per minute in chat while live
  • 95% Positive Sentiment (beating our benchmarks of 60%)
  • 1300% increase in organic traffic versus internal Spotlight benchmarks
For more information and to view the full event: https://www.gg-mean-good-game.com/

RESULTS

Of the world's largest creators
0 +
Streams in under
1 week
0 M
Comments per minute when live
0 K
Positive
sentiment
0 %
Increase in Organic
Traffic to YouTube
0 %
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