YouTube wanted to drive awareness of their new YouTube Shorts product with a campaign targeting their largest Gen Z vertical of interest, gaming.
Click ideated the #shortsgames campaign concept, imagining what games would look like if they played out in real life, as well as a competition that encouraged viewers to upload their own Short under the hashtag.
5 flagpole talent produced a Short that was amplified across paid digital and social nationally, and a further 20 Click creators creating supporting Short content.
over 8 Million organic views
The content generated over a two week delivery period.