The brief:

YouTube wanted to drive awareness of their new YouTube Shorts product with a campaign targeting their largest Gen Z vertical of interest, gaming.

The Approach:

Click ideated the #shortsgames campaign concept, imagining what games would look like if they played out in real life, as well as a competition that encouraged viewers to upload their own Short under the hashtag.

The execution:

5 flagpole talent produced a Short that was amplified across paid digital and social nationally, and a further 20 Click creators creating supporting Short content.


over 8 Million organic views

The content generated over a two week delivery period.
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